Morgan Stanley acts to lure hedge funds

Morgan Stanley is expected to introduce a new level of security for hedge fund investors, according to a report by The Wall Street Journal. In an effort to lure investors back to some of its hedge fund products, the New York-based firm will allow some of the assets to be held in its own trust company, Morgan Stanley Trust National Association. Holding the assets in the trust company, as opposed to the firm’s brokerage unit, aims to give investors a better sense of security and to reduce fears that investments could be lost in the event of a failure similar to the collapse last year of Lehman Brothers Holdings Inc. of New York.