American Express Co. believes a consumer may want to create a full financial plan, complete with toggles for job promotions and inflation as well as important life events. They're not the only company that thinks so.
Professionally managed portfolios that are accessible inside of consumer apps will give consumers their first taste of investing via a long-term-focused offer — perhaps coupled with education and bite-sized planning.
Embedded finance has become popular, and profitable, as companies combine savings, lending, insurance, investing and planning services into nontraditional apps, like Walmart Inc. and Uber Technologies Inc.
Advisers need to change their relationship with technology to keep pace with the changing preferences of younger clients
