Whether you do a top-to-bottom or a bottom-to-top approach or both, it's critical to plan your work and work your plan.
Such an assessment needs to address where you are today and where you want to be at some point in the not-too-distant future.
Do you have a business plan? Is it in writing and regularly reviewed? If your answer to one or both of these questions is “no”, what are you waiting for?
Do you have a business plan? Is it in writing and regularly reviewed? If your answer to one or both of these questions is “no”, what are you waiting for?