The government will use an inflation measure that causes things like marginal income tax rates to rise more slowly.
The managed account provider has primarily worked with only the largest retirement plans.
Robos' growing popularity and the size of the market sell-off combined for a one-two punch.
The firm's CEO said many advisers retired rather than deal with business disruption from the regulation.
Gifting depreciated assets to a spouse can yield a substantial benefit when doing tax-loss harvesting.
Other big VA carriers such as AIG and Nationwide have already seen success in the indexed annuity market.
Decision comes as financial services companies, especially those focused on active management, have been sued for self-dealing.
Such a rule would mark a big shift in the way life insurance is currently regulated by the states.
Providers keep trying to up the game by offering additional services for retirement plan advisers.
With Fidelity imposing an additional fee, Vanguard likely will look less attractive compared with comparably priced index-fund providers, advisers said.