As trends are pushing firms to become more tech savvy, an opportunity emerges to stand out from the crowd by embracing the old.
Social media expert and <a href="//www.investmentnews.com/section/40-under-40"" target=""_blank"" rel="noopener noreferrer">40 Under 40</a> honoree Kristen Luke on how to measure the value of your social media presence. Hint: Don't get too hung up on raw numbers.
Releases should have no place in a technology blog but they can play an important role in a digital marketing strategy.
You'll need to calculate the risk before jumping on the Yelp bandwagon. For some firms, building out a Yelp marketing campaign will seem like a no-brainer. But for others, the downside may outweigh the upside. Kristen Luke weighs the pros and cons.
If you want people to see your company's content, you'll have to pay.
Many factors play into the cost of a website. Here's a guide to get you closer to an answer.
Enterprise social networks can be used in myriad ways. By fostering communications and easing knowledge sharing, they ultimately can boost productivity and profitability. And that's a good thing.
Should you be nervous about the social media giant's new rating system that allows users to evaluate your business? In a word, yes.
One black mark can cause problems so lay the foundation now to prevent trouble later.
