Those who don't take the time to craft a coordinated effort on the web risk losing clients.
Have you ever received a LinkedIn connection request from someone and wondered, “Who the heck is this person?”
Social media has taken over the world — or so it seems — and financial services firms are being pulled into the mix, albeit kicking and screaming. The truth is, if a company wants to remain competitive in this digital age, social media must be a strategic part of its overall marketing plan
Connecting with clients and prospects on an emotional level — not merely meeting with them — is more important than ever
The first question advisers often ask me is, “What exactly can I do with social media?” While the compliance constraints everyone talks about are real, there are a number of strategies you can implement that will have a tremendous effect on your bottom line
