Make people want you and make the world want to buy what you're selling
It's easier to sell an existing client a new product or service than it is to gain a new client.
Many advisers have created a LinkedIn profile, have a few contacts but then have gotten lost in the daily grind and forgotten to use LinkedIn the way it was intended. LinkedIn is the place for businesses to connect, but how many connections do you have with potential clients?
You have to ask yourself do you want to surround yourself with the right players, the right farm team, the right recruiting, the right coach to help you have consistent results like Tom Izzo or Mike Krzyzewski, or do you want to be a Wichita State? Are you trying to be the star player or one with just flashes of brilliance?
When it comes to LinkedIn, regulators have become "misguided helicopter parents that will not let our industry mature and grow," according to blogger Matthew Halloran
If you cannot see yourself doing it, whatever “it” means to you, you will never, and I mean never, achieve it.
Advisers should only create a blog if they have something unique to say, coach suggests.
