ICI chief executive Paul Schott Stevens is the latest to telegraph the route the financial industry wants the agency to take.
Paul Schott Stevens says prospects for a delay are 'uncertain' and that the rule 'is already causing great harm.'
The group also will mull amendments to arbitration procedures.
More than two hours of debate brings up old arguments from both Democrats and Republicans over whether rule will help or hurt the middle class.
A similar measure is awaiting action on the Senate floor, where it is expected to pass.
Financial services groups urge new SEC head to make uniform fiduciary standard a priority.
More than 100 House Republicans wrote a letter to the new DOL secretary, telling him there is an "urgent need' to act on the investment-advice regulation.
Democratic support could bode well for future legislative threats, as critics of the rule turn their attention to new Department of Labor secretary Alexander Acosta.
The proposed Financial CHOICE Act lays out a series of tough provisions the SEC would have to meet to adopt a uniform fiduciary standard.
InvestmentNews survey shows that more than half disapprove of his job performance.