Baird bolsters Wisconsin presence with team from UBS

Baird’s private wealth business has fortified its footprint in Wisconsin with the strategic acquisition of an advisory practice from UBS. The firm announced the addition of the Palm Financial Group, an advisory practice led by Michael Palm, and his two sons, Matthew and Nicholas Palm, to its Madison West office.

At UBS, the trio managed assets worth $680 million along with their team, which includes accredited financial analyst Kirk Hager, client specialist Courtney Justmann and client assistant Michele Dahlk.

The Palm Financial Group’s transition brings around 50 years of experience in wealth management and financial planning to Baird.

Michael Palm, who has been in the industry for 35 years, focuses on comprehensive financial planning.

Matthew Palm adds more than a decade of experience in wealth management strategies, and Nicholas Palm, with nearly a decade of experience of his own, specializes in financial planning services.

With a footprint that spans from coast to coast, Baird’s private wealth management business boasts more than $275 billion in client assets overseen by over 1,300 financial advisors across the US, who have an average of 20 years’ experience in the industry.

Over the past year, the national wealth firm has added a number of advisory practices, including its August acquisition of a three-advisor team that managed $500 million at Zions Wealth Advisors.

In October, it welcomed a Dallas, Texas practice formerly from Carter Financial Management.