C&N Wealth Management, a unit of Pennsylvania-based bank Citizens & Northern Corp. whose 15 advisors oversee $475 million in assets, is joining LPL and will use its institution services platform. C&N was previously affiliated with Cetera Financial Group.
Citizens & Northern Corp., which was founded in 1864 in Wellsboro, Pennsylvania, now has 31 branches in Pennsylvania and New York. Its advisors serve individuals, charitable funds and corporations.
Matthew Bower, executive vice president and chief wealth management officer at C&N, said the unit is expanding to provide services in new regions. “LPL’s strength in the market, industry-leading technology and exceptional advisor support make it the right partner as we broaden our footprint, build the Wealth Management Team and prepare for emerging opportunities,” Bower said in a statement.
LPL Financial has recruited some big bank teams recently, including a program at the former Bancorp South that had nearly $2.5 billion in assets, and the retail brokerage and advisory business of People’s United Bank, with about $2.6 billion in assets.
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“LPL has evolved significantly over the last decade and still wants to scale up,” says one industry executive.
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