Cetera team managing $170 million switches to LPL

Cetera team managing $170 million switches to LPL
Three advisers who operate as West End Advisory in St. Louis make the move.
JUL 22, 2021

Advisers Joe Roddy, Steve Mayer and Laurie Elfrank have switched affiliations from Cetera Financial Group to LPL Financial.

The three advisers, who operate as West End Advisory Group in St. Louis, manage $170 million in advisory, brokerage and retirement plan assets.

Roddy began his career in 1983 at Drexel Burnham Lambert and had been affiliated with Cetera since 2014, according to his BrokerCheck report. Elfrank has 17 years of experience and joined Cetera in 2013. Mayer has 8 years of experience and joined Cetera in 2017.

Latest News

The power of cultivating personal connections
The power of cultivating personal connections

Relationships are key to our business but advisors are often slow to engage in specific activities designed to foster them.

A variety of succession options
A variety of succession options

Whichever path you go down, act now while you're still in control.

'I’ll never recommend bitcoin,' advisor insists
'I’ll never recommend bitcoin,' advisor insists

Pro-bitcoin professionals, however, say the cryptocurrency has ushered in change.

LPL raises target for advisors’ bonuses for first time in a decade
LPL raises target for advisors’ bonuses for first time in a decade

“LPL has evolved significantly over the last decade and still wants to scale up,” says one industry executive.

What do older Americans have to say about long-term care?
What do older Americans have to say about long-term care?

Survey findings from the Nationwide Retirement Institute offers pearls of planning wisdom from 60- to 65-year-olds, as well as insights into concerns.

SPONSORED The future of prospecting: Say goodbye to cold calls and hello to smart connections

Streamline your outreach with Aidentified's AI-driven solutions

SPONSORED A bumpy start to autumn but more positives ahead

This season’s market volatility: Positioning for rate relief, income growth and the AI rebound