Vladislav Zherenovsky, who leads Kraner LLC, a six-person team managing $200 million, has switched affiliation from Voya Financial Advisors to LPL Financial.
The Kraner team, which consists of Zherenovsky, another adviser and four staff members, affiliated through the Independent Network of Consultants & Advisors, also known as INC Advisors, which is an LPL office of supervisory jurisdiction.
Kraner, the maiden name of Zherenovsky’s mother, was founded in 2010 and has its main office in Montvale, New Jersey, with employees throughout that state and in Iowa.
In February, Cetera Financial Group announced that it had agreed to buy the brokerage and roughly $40 billion in advisory assets of Voya Financial Advisors. But LPL was expected to compete with Cetera for the assets of Voya's 900 wealth management registered reps and financial advisers.
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“LPL has evolved significantly over the last decade and still wants to scale up,” says one industry executive.
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