Apex inks deal to snap up Fintron

Apex Fintech Solutions, a leading provider of wealth tech solutions, is bolstering its platform by snapping up another innovative fintech firm.

The Dallas, Texas-based fintech announced that it has agreed to acquire FinTron, a financial technology firm specializing in high-end digital solutions for investors and advisors. The deal, which is still awaiting approval from Finra, aims to bolster Apex’s digital investment services by incorporating FinTron’s customizable and embedded features.

FinTron is recognized for its white-label and embedded solutions, including a Software Development Kit for mobile and web platforms. These tools enable companies to integrate self-directed and managed investment services into their offerings.

Apex’s acquisition of FinTron is expected to enhance its suite of services for a diverse base of clients including fintech companies, financial advisors, neobanks, and insurance firms.

"FinTron has revolutionized the process of launching a brokerage or wealth management platform," Bill Capuzzi, CEO of Apex, said in a statement. "Their innovative platform aligns perfectly with our mission to empower the next generation of investors through technology."

A key feature of this acquisition is the ability for Apex clients to design custom interfaces for brokerage platforms, integrated into Apex’s infrastructure. This will allow firms to deploy turnkey investment experiences and front-ends quickly within Apex’s custody platform.

Apex also plans to offer FinTron’s tools as standalone solutions, benefiting enterprises looking to avail of specific features within Apex's platform like account opening and Automated Customer Account Transfer support.

FinTron’s integration into Apex’s existing platform aims to improve user experience and streamline the investment process. The deal will also support loyalty investing programs aimed at boosting customer engagement.

"We are thrilled to join forces with Apex," said Wilder Rumpf, founder and CEO of FinTron. "Our shared vision of democratizing financial services and providing intuitive, powerful tools to investors will only be strengthened through this partnership."

Apex's acquisition of Fintron builds on its earlier moves to bolster its platform, including its deal to snap up AdvisorArch in March and the reveal of Apex Ascent, its real-time, cloud-native B2B investment infrastructure in July.