GeoWealth forges UMA tie-up with Goldman Sachs

GeoWealth is extending its platform of personalized portfolio offerings for RIAs through a newly forged agreement with Goldman Sachs.

On Monday, the firm announced it is partnering with Goldman Sachs Asset Management on a unified managed account platform designed to help RIAs better serve high-net-worth clients. 

The UMA platform, designed aims to deliver personalized portfolios at scale through GeoWealth’s technology, will allow RIAs to create open-arthitecture portfolios using various investment vehicles. Advisors will have the flexibility to tailor these models to meet client-specific tax needs, preferences, and objectives.

Under the partnership, GSAM has made numerous flagship ETF and mutual fund model portfolios from its multi-asset solutions (MAS) team available on GeoWealth's platform. Working together, the two firms will expand that to include other ETFs and mutual funds, alternatives, SMAs, direct indexing and fixed income solutions.

This summer in June, GeoWealth entered into an expanded partnership with BlackRock, similarly offering advisors the ability to access private marekts, direct indexing, and fixed-income SMAs alongside conventional ETFs and mutual funds through the TAMP.

“Advisors are continually seeking better investment outcomes for their clients," Padideh Raphael, global head of third-party wealth at Goldman Sachs Asset Management, said in a statement announcing the latest GeoWealth partnership. "We can help RIAs enhance their portfolio construction and management to provide customized solutions at scale, leveraging our decades of asset allocation experience."

Greg Weiss, head of wealth customized solutions at Goldman Sachs Asset Management, highlighted the growing attention across the industry for customized model portfolios, particularly as the demand to provide personalization at scale continues to rise.

“Custom models that include SMAs, especially direct indexing, are a priority for RIAs to better serve their clients, and we look forward to delivering this capability together with GeoWealth,” Weiss said.

Colin Falls, chief executive officer of GeoWealth, underscored his firm's "flexible UMA technology [that] lets advisors create their own models and combine them with multiple managers in a single account, streamlining operational complexity."