Trust & Will, a leading digital estate planning and settlement platform in the US, is taking a huge leap forward with its latest partnership.
The wealth technology provider announced Thursday that it has entered into a strategic relationship with LPL Financial, the nation's largest independent broker-dealer.
"We're thrilled to announce our strategic relationship with LPL Financial, an industry leader in investment advisory services," Cody Barbo, founder and CEO of Trust & Will, said in a statement.
"In the era of the Great Wealth Transfer, where wealth is increasingly transitioning to younger generations, estate planning is a pivotal aspect of wealth management,” Barbo said.
Since its inception in 2017, Trust & Will has had a hand in establishing estate plans for nearly 700,000 families, with over 11,000 financial advisors in its network currently.
That advisor reach is set to triple as its latest collaboration with LPL, rolling out as part of the broker-dealer giant’s Vendor Affinity Program, will unlock enhanced estate planning services for over 22,000 financial advisors.
It effectively allows LPL advisors to offer comprehensive estate planning and probate solutions across all 50 states, simplifying the process of creating tailored estate plans for individuals and families.
Trust & Will’s platform includes features such as estate reports, client summaries, personalized insights, and shared access for clients, their families, and other financial or legal professionals.
It also provides probate services that help clients retain assets and navigate the complexities of the legal system, as well as secure handling of sensitive financial information through institutional-caliber encryption and SOC 2 Type II compliance.
“This collaboration enables LPL’s financial advisors to seamlessly guide their clients through this critical, yet often overlooked, service while also supporting our shared mission to help every family leave a lasting legacy," Barbo said.
“By offering financial professionals an innovative tool to guide their clients through the estate planning process, advisors can deepen their existing relationships with clients by offering comprehensive wealth planning,” added John Rajes, LPL’s senior vice president of strategic partners.
Highlighting the pivotal role of estate planning in financial plans, Andres Mazabel, head of advisors at Trust & Will, noted the fintech firm’s continued investment in “our product experience to enable advisors to serve their clients better.”
"Our unique insights and tools can empower LPL Financial advisors to facilitate conversations that uncover new opportunities, deepening the client relationship while providing more value across the board," Mazabel said.
Relationships are key to our business but advisors are often slow to engage in specific activities designed to foster them.
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