A philosophical lesson in servant leadership

A philosophical lesson in servant leadership
InvestmentNews Awards 2024, CEO of the Year Excellence Awardee: George Nichols III, American College of Financial Services.
JUN 05, 2024
By  Josh Welsh

As president and CEO of one of America’s most esteemed financial institutions, one of the things that George Nichols III says makes him a standout leader is his philosophy around leadership.

“My philosophy of leadership has always been servant leadership; I serve the people who follow me,” Nichols says.

He points to his faith in Jesus Christ, who he believes to be the greatest leader. “His belief was, ‘My job is to wash the feet of those who I serve and your ability to get things done as a result of that'. That is my philosophy. That's how I start the day. That's how I start thinking about what it is I'm supposed to do as a leader,” Nichols said.

Reflecting on his career at the American College of Financial Services, Nichols says while he was recruited to turn around the business of the college to be more higher education focused, it’s been a challenge but “it’s working.”

“I would like to accelerate our repositioning within financial services. I think there is an opportunity that the college can be a bigger convener, a bigger provider, a bigger thought leader around things that are going to make the financial services industry better. If we can now take this transformed institution that's almost 100 years old and continue to modernize it for both what's today and tomorrow, that would be cool,” he says.

His passion to make the college a better player in the space is one of a few reasons why he’s being recognized as an InvestmentNews Awards 2024 Excellence Awardee, with the winners announced on June 20 at 583 Park Avenue, New York City in a glitzy, red carpet ceremony. Click here to register to attend.

Citing the college’s mission of benefiting society, Nichols recalls him first feeling “hokey” about it.

“If we educated an advisor who has 1,000 clients, then just imagine multiple advisors. How many people, we through the college, are touching other people? We’re benefiting society. It wasn't hokey anymore and that was really powerful to me.”

Latest News

The power of cultivating personal connections
The power of cultivating personal connections

Relationships are key to our business but advisors are often slow to engage in specific activities designed to foster them.

A variety of succession options
A variety of succession options

Whichever path you go down, act now while you're still in control.

'I’ll never recommend bitcoin,' advisor insists
'I’ll never recommend bitcoin,' advisor insists

Pro-bitcoin professionals, however, say the cryptocurrency has ushered in change.

LPL raises target for advisors’ bonuses for first time in a decade
LPL raises target for advisors’ bonuses for first time in a decade

“LPL has evolved significantly over the last decade and still wants to scale up,” says one industry executive.

What do older Americans have to say about long-term care?
What do older Americans have to say about long-term care?

Survey findings from the Nationwide Retirement Institute offers pearls of planning wisdom from 60- to 65-year-olds, as well as insights into concerns.

SPONSORED The future of prospecting: Say goodbye to cold calls and hello to smart connections

Streamline your outreach with Aidentified's AI-driven solutions

SPONSORED A bumpy start to autumn but more positives ahead

This season’s market volatility: Positioning for rate relief, income growth and the AI rebound