Carson Group expands anew with veteran-led retirement planning firm

Carson Group is on the move again as it adds a Texas-headquartered planning firm to its network of partnerships.

On Tuesday, the national wealth firm announced that Shane Hall Financial has joined its advisory network of over 150 partner firms.

By collaborating with Carson’s Investments Team, Shane Hall Financial's aims to enhance its offerings with services such as tax, trust, and estate planning, and facilitate its growth within the financial advisory space.

Shane Hall Financial, headquartered in Amarillo, Texas, focuses on retirement income planning and comprehensive financial planning, with specializations in areas such as 403(b) plans, 457(b) plans, and rollover IRAs, according to its website.

Under the leadership of its eponymous founder Shane Hall, a 25-year industry veteran, the firm manages $169 million in assets.

"We chose to partner with Carson Group because of their forward-thinking approach to growth and advanced technology infrastructure," Hall said in a statement Tuesday.

"This collaboration will enable us to offer a broader range of services to our clients and better leverage our time, allowing us to focus on delivering personalized financial advice," he said.

After an extended period of frustration with various obstacles limiting the firm's growth in the past, Hall is looking forward to the new opportunities the partnership unlocks for his business.

“Carson Group's robust infrastructure and technology capabilities will provide us with the tools necessary to scale our business effectively," he said.

Carson Group, which manages $36 billion in assets and works with more than 50,000 families, reaffirmed its commitment to support advisors who have been historically limited by various external ceilings.

Statistics from the 2023 RIA Benchmarking Study by Charles Schwab suggest 70 percent of advisors are stuck, lacking a clear growth strategy while at the same time facing challenges in their ability to deliver personalized client service and utilize technology.

Gregg Johnson, national sales director at Carson Group, said the latest deal offers “a perfect example of the firm we seek to partner with.”

"[Shane Hall Financial’s] commitment to putting clients first and their innovative approach to financial planning aligns seamlessly with our mission at Carson Group,” Johnson said.

Shane Hall Financial will maintain its independence and continue serving clients with the same dedicated team under the same name. In June, Carson Group extended its reach in the Northeast with its addition of Avery Wealth, a Jackson, Michigan-based independent.