Thinly traded ETFs: A competitive advantage in wealth management

There has been a great deal of attention on the growth of the exchange-traded fund (ETF) industry. Yet, many investors restrict themselves to a small number of products. Some wealth managers are using thinly-traded ETFs to more accurately express their own investment point of view. They do so by executing through a dedicated ETF trading desk. These wealth managers offer both a more flexible set of choices and a differentiated practice. Understanding that a specialized ETF trading desk can unlock the true liquidity of an ETF is a competitive advantage, according to this white paper from Emerging Global Advisors.