PMFM renames itself Stadion Money Management

PMFM Inc., a registered investment advisory firm, has changed its corporate name to Stadion Money Management Inc. “Stadion” is a Greek word referring to prestigious foot race of ancient times. The firm, located in Watkinsville, Ga., wanted a name that reflects its core focus, the company said in a statement. The new name unites the money manager with its retirement account management service, 401(k) Toolbox, which will also change its name to Stadion Retirement as of July 1. “Planning for retirement is very much like a race because it requires consistent discipline, careful planning and smart pacing to win,” Tim Chapman, chief executive, said in a statement. “Our new tagline, ‘Start smart, finish strong,’ reinforces that philosophy.” The firm has $1.3 billion in assets under management.