Savings-minded superhero wins Emmys

A series of animated public service announcements starring “Savingsman” and his canine companion "401k-9" won three Emmy awards this weekend. On Saturday, the National Chesapeake Bay Chapter of the National Academy of Television Arts and Sciences recognized the ads for raising public awareness on the importance of saving. Choose to Save, a national education program from the Employee Benefit Research Institute Education and Research Fund and its American Savings Education Council, sponsored the announcements. Savingsman, a flying superhero, and his trusty canine buddy 401k-9 scored regional Emmys in three categories; community/public service advertisement campaign, editing and writing. This was the sixth year that Choose to Save’s programs have received regional Emmys. In the T.V. spots, Savingsman pointed his viewers to Choose to Save’s “Ballpark E$timate” worksheet, which helps people sketch out a savings plan to help fund their retirement. He also encouraged them to sign up for savings plans at work or open an IRA, and cut back on spending to free up cash for savings.