| Issuer | 2011 indie B-D sales ($M) | 2010 indie B-D sales ($M) | 2011 % of total sales* | 2010 % of total sales* | |
|---|---|---|---|---|---|
| 1 | Jackson National | $9,094.8 | $6,711.5 | 66.2% | 64.0% |
| 2 | Prudential Financial | $8,172.8 | $8,372.4 | 51.6% | 53.8% |
| 3 | MetLife | $7,467.7 | $4,624.2 | 33.9% | 34.1% |
| 4 | Lincoln Financial Group | $3,307.7 | $3,074.7 | 46.1% | 46.5% |
| 5 | AEGON/Transamerica | $2,018.9 | $1,606.7 | 50.5% | 56.6% |
| 6 | Allianz Life | $1,973.5 | $1,657.0 | 68.6% | 72.2% |
| 7 | Nationwide | $1,919.8 | $1,326.2 | 34.7% | 34.4% |
| 8 | Pacific Life | $1,157.1 | $1,053.0 | 45.1% | 50.7% |
| 9 | SunAmerica/VALIC | $1,022.4 | $662.8 | 17.1% | 14.6% |
| 10 | Sun Life Financial | $814.2 | $924.3 | 34.8% | 36.6% |
| 11 | John Hancock | $771.1 | $999.7 | 52.8% | 48.8% |
| 12 | AXA Equitable | $540.3 | $519.9 | 10.3% | 10.7% |
| 13 | Hartford | $364.1 | $443.1 | 52.6% | 38.4% |
| 14 | Guardian | $346.4 | $239.9 | 42.4% | 42.5% |
| 15 | Ohio National | $315.2 | $397.7 | 26.5% | 34.3% |
| 16 | Minnesota Life | $227.3 | $316.9 | 100.0% | 100.0% |
| 17 | UNIFI Companies | $177.9 | $147.3 | 100.0% | 100.0% |
| 18 | ING Group | $176.2 | $363.5 | 12.2% | 19.7% |
| 19 | Security Benefit | $172.6 | $176.1 | 98.8% | 100.0% |
| 20 | Western Southern | $53.7 | N/A | 79.8% | N/A |
| 21 | Annuity Investors | $52.0 | $55.4 | 100.0% | 100.0% |
| 22 | Symetra | $39.5 | $37.1 | 99.2% | 99.7% |
| 23 | Ameriprise Financial | $14.3 | $222.1 | 0.3% | 5.1% |
| 24 | Massachusetts Mutual | $14.1 | $25.2 | 2.5% | 3.9% |
| 25 | Phoenix Life | $13.4 | $22.5 | 78.4% | 84.0% |
| As of Sept. 30. N/A = not available. *From the independent-broker-dealer channel | Source: Morningstar Inc. | ||||
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