$4B RIA Journey grows further with double addition

National RIA Journey Strategic Wealth has expanded its independent advisor community as it welcomes two new additions to its network.

In a double deal announced Tuesday, the firm overseeing nearly $4 billion in assets said it's welcoming Creative Financial Services, a solo RIA based in Colorado, and veteran advisor Chad Faulkenberry, previously with Charles Schwab.

Jill Isbell, head of Creative Financial Services, and her office manager Yenni Cheshire join Journey, establishing the firm’s presence in Colorado Springs. Isbell, known for her commitment to financial education and holistic planning, has integrated her practice into Journey’s framework.

Meanwhile, Journey said its addition of Faulkenberry will extend its presence in the Orlando, Florida market. Faulkenberry, who managed $750 million in assets during his time at Charles Schwab, will join Journey’s Richmond, Virginia team and work alongside senior advisors Mark Newfield and Angela Lessor.

“Chad not only brings significant experience as an advisor and leader, but also expands this practice’s reach into a new market,” Penny Phillips, president of Journey Strategic Wealth, said in a statement. “We are doubling down on helping them take things to the next level.”

Recently, Journey bolstered its presence in the Sunshine State when a veteran advisor from LPL joined the firm in Tampa.

Since launching in early 2021, Journey has grown rapidly, attracting eight advisory teams across the US. By the firm's estimates, its focus on providing advisors with robust practice management support has led to an average top-line revenue growth of over 70 percent of the advisors joining its community.

Phillips emphasized Journey’s role as more than just a platform aggregator, highlighting the firm's client-centric and independent ethos.

“We attract advisors who are passionate about serving their clients and want to do so within a firm that respects their unique approach but also ensures they are not building alone on an island,” she said.

In July, Journey expanded its advisor support platform through a partnership with RISR, a wealth tech provider with a focus on helping advisors engage with business owners.