Creative Planning adds $644 million in Keystone Wealth Partners deal

Creative Planning adds $644 million in Keystone Wealth Partners deal
Keystone's team-based approach is described as having sealed the deal; the firm's 29 employees include advisers, attorneys and CPAs.
APR 12, 2022

Creative Planning continues to gobble up pieces of the wealth management landscape with the addition of Keystone Wealth Partners, a $644 million registered investment adviser based in Chandler, Arizona.

Keystone is described as an advisory firm employing a team-based approach that includes client access to accountants, attorneys, and financial planners “in a holistic way.”

Keystone Wealth has financial advisers, attorneys and CPAs among its 29 employees, according to founder and managing director John Hagensen.

“I have admired Creative Planning since my early days as a financial adviser,” Hagensen said in a statement.

He added that his team is in “perfect alignment” with Creative Planning’s “vision to provide holistic advice that spans far beyond investments.”

Overland Park, Kansas-based Creative Planning has more than $225 billion under management, with clients in 50 states and 65 countries, according to the announcement.

Creative Planning Chief Executive Peter Mallouk said the Keystone Wealthteam will be “such a phenomenal addition to the Creative Planning family.”

“The team-based approach that Keystone has implemented is the exact type of fit we look for in potential additions like these,” Mallouk added. “Their organic growth since inception speaks volumes.”

Latest News

The power of cultivating personal connections
The power of cultivating personal connections

Relationships are key to our business but advisors are often slow to engage in specific activities designed to foster them.

A variety of succession options
A variety of succession options

Whichever path you go down, act now while you're still in control.

'I’ll never recommend bitcoin,' advisor insists
'I’ll never recommend bitcoin,' advisor insists

Pro-bitcoin professionals, however, say the cryptocurrency has ushered in change.

LPL raises target for advisors’ bonuses for first time in a decade
LPL raises target for advisors’ bonuses for first time in a decade

“LPL has evolved significantly over the last decade and still wants to scale up,” says one industry executive.

What do older Americans have to say about long-term care?
What do older Americans have to say about long-term care?

Survey findings from the Nationwide Retirement Institute offers pearls of planning wisdom from 60- to 65-year-olds, as well as insights into concerns.

SPONSORED The future of prospecting: Say goodbye to cold calls and hello to smart connections

Streamline your outreach with Aidentified's AI-driven solutions

SPONSORED A bumpy start to autumn but more positives ahead

This season’s market volatility: Positioning for rate relief, income growth and the AI rebound