Former LPL adviser back in business after allegations of racism

Eileen Cure, who left the giant broker-dealer LPL Financial in August in the wake of allegations of racism on social media, is back in the financial advice industry and is now registered with a small registered investment adviser.

The RIA, Wealth Management of Kentucky Inc., has $14.6 million in client assets, according to its most recent Form ADV, and two offices, one in Kentucky and the other in Texas, where Cure is based.

After 20 years, Cure is no longer a registered broker with the Financial Industry Regulatory Authority Inc., according to her BrokerCheck report. She has been registered at Wealth Management of Kentucky since Oct. 5, according to the Securities and Exchange Commission.

In the past, she was registered as both a broker with Finra and a registered investment adviser with the SEC.

Cure did not return a call Thursday afternoon to comment. Bruce Hanks, president and CEO of Wealth Management of Kentucky, also did not return a call to comment.

In August, LPL Financial said that it had cut ties with Cure, who had been registered with the firm for more than two years, after she had been blasted on social media by allegations of racism; viral TikTok videos surfaced of her allegedly telling employees she will not interview Black job applicants.

At the time, Cure called the TikTok videos “false and defamatory.”

Cure is president of Cure and Associates in Nederland, Texas, a city about 90 miles east of Houston, with a population more than 80% white, according to data available online.

In early August, Cure was the subject of the viral video after one of her staff members allegedly forwarded screenshots of Skype messages to Denise Bradley, who goes by the TikTok handle auntkaren0 and has more than 1 million followers. 

Bradley built her following by posting daily examples of alleged racism on the popular video platform.