Wirehouses are most productive channel: Cerulli

Wirehouses are most productive channel: Cerulli
Although wirehouses are shrinking, the study finds their reps have an average AUM of $198 million, versus an average of $88.1 million industrywide.
FEB 07, 2022

Despite their shrinking number of advisers, wirehouses are more productive than other channels, averaging $198 million in assets under management per adviser compared with $88.1 million across all the industry, according to a report by Boston-based researcher Cerulli.

Wirehouse AUM per rep increased 14.4% year-over-year, the study found. But as the wirehouses prioritize productivity, other advisory channels are capturing market share, Cerulli said.

“The wirehouse channel, which has lost 6.2 percentage points in asset market share since 2010, is projected to cede an additional 6.5 percentage points of total asset market share by year-end 2025,” Cerulli said.

It projects that by 2025, 30.6% of the industry’s assets will be managed by advisers in the independent and hybrid registered investment adviser channels. The national/regional broker-dealer channel (at 15.2%) is already overtaking the wirehouse channel (at 14.9%) in head count market share, Cerulli said.

“Wirehouses are playing to their strength and providing advisers with the tools they need to capture and grow wealth,” Marina Shtyrkov, an associate director at the firm and author of the report, U.S. Advisor Metrics 2021: Client Acquisition in the Digital Age, said in a statement.

Latest News

Indie $8B RIA adds further leadership talent amid growth drive
Indie $8B RIA adds further leadership talent amid growth drive

Executives from LPL Financial, Cresset Partners hired for key roles.

Stock volatility remained low despite risk events
Stock volatility remained low despite risk events

Geopolitical tension has been managed well by the markets.

Fed minutes to provide signals on rate cuts
Fed minutes to provide signals on rate cuts

December cut is still a possiblity.

Trump's tariff talk roils markets, political leaders
Trump's tariff talk roils markets, political leaders

Canada, China among nations to react to president-elect's comments.

Ken Leech formally charged by SEC, US Attorney's Office
Ken Leech formally charged by SEC, US Attorney's Office

For several years, Leech allegedly favored some clients in trade allocations, at the cost of others, amounting to $600 million, according to the Department of Justice.

SPONSORED The future of prospecting: Say goodbye to cold calls and hello to smart connections

Streamline your outreach with Aidentified's AI-driven solutions

SPONSORED A bumpy start to autumn but more positives ahead

This season’s market volatility: Positioning for rate relief, income growth and the AI rebound