Intuit, the data aggregator that powers apps like Mint and QuickBooks, announced earlier this week it will shut down its Financial Data APIs.
The acquisition comes as the entire industry is waiting for the Department of Labor to release the final ruling on its fiduciary standard.
Modifying information could end up costing advisers money, which happened in one recent case.
The statement is targeted at direct-to-consumer platforms seeking registration in the state.
Called Salesforce Financial Services Cloud, the platform is the company's entry into the wealth management industry.
Automated online platforms are putting benchmarking metrics aside, and measuring success by how they help clients reach their financial goals.
In the next year, it will add follower capabilities, a portal for adviser peers to share best practices, adviser video tools.
Data ownership is emerging as a hot topic in the financial advice industry.
Updates for the latest version include features on client goals, life expectancy, household risk tolerance, health care and Social Security.
The new exec is taking place of founding chief executive Edmond Walters, who stepped down in September
