Bruce Kelly

A former middle school and high school English teacher, Bruce Kelly started at InvestmentNews in 2000 as the brokerage reporter after a two-year stint at sister publication Pensions & Investments. He writes a bi-weekly, award winning column, On Advice, and covers the independent broker-dealer industry.

Bruce Kelly
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ETrade’s ‘better mousetrap’ is its stock plan business, analyst says
NEWS WIREHOUSES AUG 25, 2020
ETrade’s ‘better mousetrap’ is its stock plan business, analyst says

Morgan Stanley's acquisition of the business will improve its transfer of stock plan clients to its wealth management platform

What will Morgan Stanley’s James Gorman do with ETrade’s custody business?
NEWS WIREHOUSES AUG 23, 2020
What will Morgan Stanley’s James Gorman do with ETrade’s custody business?

The brokerage's Advisor Services won’t be an open doorway for Morgan Stanley’s 16,000 advisers to become independent RIAs — at least not yet

Phony Philly adviser latest snagged for unregistered securities
NEWS OPINION AUG 21, 2020
Phony Philly adviser latest snagged for unregistered securities

Dean Vagnozzi sold millions in unregistered securities to clients who weren't wealthy enough to buy them. Why did the SEC take so long to drop the hammer on him?

Broker recruiting moves plunge amid pandemic
YOUR PRACTICE PRACTICE MANAGEMENT AUG 19, 2020
Broker recruiting moves plunge amid pandemic

But one arm of Wells Fargo Advisors has been a popular destination for advisers in the first half of the year

McCann stepping down at UBS
YOUR PRACTICE PRACTICE MANAGEMENT AUG 13, 2020
McCann stepping down at UBS

After joining from Merrill Lynch in 2009, he was credited with injecting new life into UBS' U.S. wealth management business

LPL to pay top dollar for employee reps and advisers
NEWS BROKER DEALERS AUG 05, 2020
LPL to pay top dollar for employee reps and advisers

The independent broker-dealer's new employee offer has a payout for the million dollar adviser of 60%

LPL keeps adding advisers during the pandemic
NEWS BROKER DEALERS JUL 31, 2020
LPL keeps adding advisers during the pandemic

But the firm reports a slowdown in the pace of bringing new advisers aboard

Indie advisers easier to recruit during COVID-19 than employees: Raymond James CEO
YOUR PRACTICE PRACTICE MANAGEMENT JUL 30, 2020
Indie advisers easier to recruit during COVID-19 than employees: Raymond James CEO

Independent contractors are better set up for a transition, says Chief Executive Paul Reilly

Purshe Kaplan Sterling in another million-dollar arbitration settlement
NEWS BROKER DEALERS JUL 28, 2020
Purshe Kaplan Sterling in another million-dollar arbitration settlement

Payment linked to adviser who committed suicide in 2017

Big data and financial wellness in Fava's wheelhouse at Envestnet
YOUR PRACTICE FINTECH JUL 27, 2020
Big data and financial wellness in Fava's wheelhouse at Envestnet

The popular strategist will utilize data and technology to deliver new products to advisers